Social Media & Digital Marketing

Program Type: Face-to-Face
Program Level: Degrees
Department: Science and Technology
Institute: Science & Technology
College: NLC

What is Social Media & Digital Marketing?

An exclusive, innovative, one-of-a-kind program that will immerse students in the explosive growth-industry of social media and digital marketing.

Program Highlights

EXPLORE

Students will build an understanding of marketing in a digital environment, exploring the unique requirements for communicating messages to consumers via social media and other online branding platforms.

 

INNOVATE

Students will learn how to apply graphics principles in a digital environment using appropriate tools.

ENGAGE

Students will become equipped to gain employment as social media strategists, social media specialists, coordinators, and more.

Degree Offered

A.A.S, Social Media and Digital Marketing

Career Areas & Employment Positions 

Social Media / Digital Marketing Specialist, Digital Marketing Coordinator, Social Media Influencer, Digital Marketing Account Manager, Digital Content Manager, Digital Marketing Account Executive, Social Media Manager, Content Creator

  • Median annual salary of $127,560 for marketing managers in 2016*
  • 9% projected job growth for advertising, promotions, and marketing managers through 2024*
*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, on the Internet at Advertising, Promotions and Marketing Managers (viewed online May 25, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
Contact Info

Michael Wagner
Faculty Instructor
mwagner27@alamo.edu