Social Media & Digital Marketing
What is Social Media & Digital Marketing?
Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing is one of the channels used in digital media marketing.
What will I learn?
Students will learn and build an understanding of marketing in a digital environment and will explore the unique requirements for communicating business messages to consumers via social media and other online branding platforms. Students will learn how to apply graphics principles in a digital environment using appropriate tools.
Career Areas and Employment Opportunities
With this degree, you may seek jobs such as:
Social Media/Marketing Specialist
Social Media/Marketing Coordinator
Social Media/Marketing Associate
Social Media Strategist