Google Digital Marketing & E-commerce

Get professional training from Google to start an in-demand career in digital marketing with this professional certificate.

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At one low price

$179 for 6 months of access
You will receive access for six months to all the content needed for completing the professional certificate that would benefit your career the most.

You will be able to

Learn the fundamentals of digital marketing and e-commerce
Attract and engage customers through digital marketing
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty

Offering information

Time Commitment

6 months (approximately)

Level

No prior experience required

Course Delivery

Online, on-demand**

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Purchase your non-credit online training.

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Our team of friendly Enrollment Coaches is here to provide you with any assistance towards your success.

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Learn more about this Professional Certificate

You can prepare for a new career in the high-growth fields of digital marketing and e-commerce.

By the end of this Professional Certificate, you will learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.

Courses include

Foundations of Digital Marketing and E-commerce
Attract and Engage Customers with Digital Marketing
From Likes to Leads: Interact with Customers Online
Think Outside the Inbox: Email Marketing
Assess for Success: Marketing Analytics and Measurement
Make the Sale: Build, Launch, and Manage E-commerce Stores
Satisfaction Guaranteed: Develop Customer Loyalty Online

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Applied Learning Project

Throughout this Professional Certificate, you will complete a mix of videos, assessments, and hands-on activities to help you gain experience in developing strategies.

Skills You’ll Gain

Marketing
E-Commerce
Display advertising
Email Marketing

Search Engine Optimization (SEO)
Customer loyalty
Marketing Analytics
Customer Outreach

Website Structure
Customer Awareness
Google
Search Engine Marketing

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Data Science and Analysis

Acquire in-demand skills to unlock your potential in data analytics.

IT, Cloud Computing, and Cybersecurity

Kickstart your career in cybersecurity, IT, or application development.

Marketing, Sales, and Project Management

Build job-ready skills for the high-growth fields of business marketing, tech sales, and project management.

Software Development and Product Design

Get professional training needed to get on the fast track in the software development and product design fields.

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Fill out the form below to learn more about Alamo Colleges’ micro-credentials that best fit your immediate needs.

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Don’t delay. Call (210) 485-0110 or email AlamoONLINE@alamo.edu today!

About UpSkill

Alamo Colleges District provides accessible, affordable, on-demand, online courses which stack into a professional certificate. These courses prepare you for a new career in high-growth fields. These course learning experiences help workers like you upskill and reskill quickly based on you completing work weekly according to course suggestions.

An instructor does not teach these self-paced, self-directed courses. If you want courses taught by an instructor, email your Enrollment Coach at AlamoONLINE@alamo.edu so the Coach can share more about those offerings.

These offerings provide you a chance to earn a micro-credential showcasing your mastery of knowledge, skills, and abilities to hiring employers in San Antonio. Completion of a course or training pathway does not guarantee employment. Some possible careers may require you to continue to a degree program offered by one of our five Alamo Colleges. Courses are non-credit and do not automatically transfer to one of the five Alamo Colleges.

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* Refund Policy: Students requesting to be dropped from a Coursera pathway once they have accepted the Coursera invitation do not qualify for a refund.

** Online, on-demand courses are bundled for you into convenient, on-demand pathways in the most in-demand career fields. You will complete community discussion forums, video lectures, and recorded, auto-graded, and peer-reviewed assignments to gain mastery of your new skills in the courses. These courses are not taught by an instructor, instead, they are self-directed. These short, on-demand online courses offer a chance to earn a micro-credential that showcases your mastery of knowledge, skills, and abilities to employers who are hiring in San Antonio.