Meta Marketing Analytics

Launch your career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 5 months or less.

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At one low price

$179 for 6 months of access
You will receive access for six months to all the content needed for completing the professional certificate that would benefit your career the most.

You will be able to

Collect, sort, evaluate, and visualize marketing data.
Summarize and analyze data using marketing analytics methods.
Design experiments and test hypotheses to evaluate advertising effectiveness.
Use Meta Ads Manager to test ad effectiveness and evaluate the results.

Offering information

Time Commitment

1-4 months (approximately)

Level

Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.

Course Delivery

Online, on-demand**

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Purchase your non-credit online training.

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Our team of friendly Enrollment Coaches is here to provide you with any assistance towards your success.

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Learn more about this Professional Certificate

Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, and Marketing Researcher. No previous marketing experience necessary.

By the end of this Professional Certificate, you will:

Gain basic marketing skills, learn how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions.
Practice your new skills through hands-on, industry-relevant projects and the final course prepares you for the Meta Marketing Science Certification exam.
Upon successful completion of the offering, you'll earn both the Coursera and the Meta Marketing Science Certifications.

Courses include

Marketing Analytics Foundation
Introduction to Data Analytics
Statistics for Marketing
Data Analytics Methods for Marketing
Marketing Analytics with Meta
Meta Marketing Science Certification Exam

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Applied Learning Project

Throughout this Professional Certificate, you will complete hands-on projects and your results could be added to a portfolio to share with a future employer or use at your own business.

You'll get to:

Identifying data sources
Using Python to sort data
Using Tableau to visualize results
Evaluating advertising effectiveness
Optimizing the sales funnel
Optimizing marketing campaigns using Meta Ads Manager

Skills You’ll Gain

Marketing Strategy
Data Analysis
Marketing Mix Optimization

Statistics for Marketing
Advertising Effectiveness Evaluation
Marketing, Digital Marketing

Python Programming
Tableau Software
Data Visualization (DataViz)
Statistical Analysis Linear Regression

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Get professional training needed to get on the fast track in the software development and product design fields.

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About UpSkill

Alamo Colleges District provides accessible, affordable, on-demand, online courses which stack into a professional certificate. These courses prepare you for a new career in high-growth fields. These course learning experiences help workers like you upskill and reskill quickly based on you completing work weekly according to course suggestions.

An instructor does not teach these self-paced, self-directed courses. If you want courses taught by an instructor, email your Enrollment Coach at AlamoONLINE@alamo.edu so the Coach can share more about those offerings.

These offerings provide you a chance to earn a micro-credential showcasing your mastery of knowledge, skills, and abilities to hiring employers in San Antonio. Completion of a course or training pathway does not guarantee employment. Some possible careers may require you to continue to a degree program offered by one of our five Alamo Colleges. Courses are non-credit and do not automatically transfer to one of the five Alamo Colleges.

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* Refund Policy: Students requesting to be dropped from a Coursera pathway once they have accepted the Coursera invitation do not qualify for a refund.

** Online, on-demand courses are bundled for you into convenient, on-demand pathways in the most in-demand career fields. You will complete community discussion forums, video lectures, and recorded, auto-graded, and peer-reviewed assignments to gain mastery of your new skills in the courses. These courses are not taught by an instructor, instead, they are self-directed. These short, on-demand online courses offer a chance to earn a micro-credential that showcases your mastery of knowledge, skills, and abilities to employers who are hiring in San Antonio.