About SAC College Offices and Departments Office of Marketing & Strategic Communications Promotional Items

College Promotional Items

The only graphic element required for promotional items is the offical SAC logo. The SAC armadillo mascot artwork may not be used in place of the college logo. The following are current best practices based on district branding guidelines:

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T-shirts

  • The official college logo must be included on the sleeve or back neck area and sized at least 2 inches wide.
  • Shirt base color: red or gray.
  • Avoid using clip art. Design can be provided by SAC MarComm.

Embroidered Items

Items with embroidery have specific letter heights and widths in order to be clearly read. When using the logo in a 3” to 4” imprint area, such as the size of the chest area on a shirt, use the official horizontal SAC logo or the stacked SAC logo. The SAC logo with department name will not be legible. 

Embroidered items that include the college logo plus additional information will require two imprint areas – one for the logo and one for the department name, or one side of a tote bag is the logo with the second side having the department name or mascot artwork. This will incur extra charges.

Contact SAC MarComm for examples and further guidance. 

Small Items

Items such as pens, thumb drives, and other small giveaways need to have enough room for the SAC logo without any other artwork or text near the logo. The logo should be at least two inches wide so it is legible.

For questions about specific items contact SAC MarComm at sac-marcomm@alamo.edu.