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ACD Launches New Marketing Campaign

The Alamo College District’s “¡Tú Puedes!/You Have What It Takes!” marketing campaign kicked off in December 2020. The campaign will run for approximately a year and can be seen around the region on billboards, print and digital advertisements, and in a 30-second television commercial.

With the current COVID-19 pandemic in mind, we set out to develop encouraging messages while leveraging familiar expressions. “¡Tú Puedes!/You Have What It Takes!” is a call-to-action encouraging our students to choose their future and earn a high-wage, high-demand job.
This campaign combines compelling storytelling with eye-catching designs to attract attention in any environment.

We want the district and its colleges to be a brand and a resource that conveys encouragement and support. Student support includes more than 300+ programs, affordable tuition, and personalized advising, but also: loaned laptops and Wi-Fi hotspots, student food services in partnership with the SA Food Bank, and the COVID-19 Student Impact Fund.

View Campaign Info in Spanish